Influee

A UGC platform is a tool that helps brands collect, manage, and use user-generated content like photos, videos, and reviews. It simplifies how brands collaborate with UGC creators by making it easy to source and scale content, get rights, and manage collaborations—all in one place.

Influee is one of the best UGC platforms for brands, looking to collaborate with for brands looking to scale UGC and advertise in multiple markets. With access to high-quality video content from UGC creators worldwide. Other solid options include Tagbox, Trend, and Aspire. The right fit depends on your goals, but Influee stands out for its scale, speed, and creator network.

UGC stands for user-generated content. It refers to any content—photos, videos, reviews, or testimonials—created by content creators and your customers rather than brands. UGC is often shared on social media and used by companies in their marketing strategy because it's authentic, relatable, and drives trust.

TikTok is a social media platform where people share user-generated content every day. While it’s full of TikTok UGC, it's not a UGC platform in the brand or marketing sense—like Influee—that helps companies source and manage creator content.

Yes, UGC is legal—as long as you have the right to use it. Brands need creator permission before using UGC content in their ads or marketing. This usually means getting UGC usage rights, a written consent or using a platform that handles rights management. Skipping this step can lead to copyright issues.

Yes, UGC is worth it. Content from real customers builds trust, boosts engagement, and often outperforms traditional ads. It’s also cost-effective—brands get fresh content without hiring a full production team. When done right, UGC drives sales and strengthens brand loyalty.

The main risks of UGC are copyright issues, off-brand messaging, and lack of quality content. If a brand uses content without permission, it can face legal trouble. There's also a chance the content doesn’t align with brand values or expectations, which is why content usage rights and UGC content brief are very important.

Instagram is a social media platform, not a UGC platform in the brand sense. It’s packed with user-generated content—photos, videos, stories—but it’s not designed to help brands collect, manage, or get rights to that content. That’s where UGC platforms come in. While brands do use UGC from Instagram, they usually need separate tools to do it legally and efficiently, especially at scale.

There are two cost components when using Influee: 1) Month-to-month platform subscription. This allows you to access and use the platform and can be canceled at any time. + 2) Creator payments are separate from your monthly subscription. It’s a budget that you use toward creator / content creation payments. Example monthly cost: Starter Pack 199€ + 10 x 30s videos in 🇬🇧(UK) avg. price of video 28€ = 199€ + (28€*10) = 479€

When you publish your first content campaign, suitable creators will start to leave collaboration proposals. Your monthly period will commence and you will automatically be charged at the beginning of each monthly period from that point.

Each subscription plan limits only with how many creator collaborations you can run each month. However as a part of each creator collaboration we do not limit how many videos & photos the creators are allowed to do. This means you can have each creator make only one video or multiple videos or photos, for which they will charge you according to their individual pricing. Example: Let’s take a Starter plan with up to 10 creator collaborations, an example use case would be; to have each of the 10 creators make 2 - 3 different videos; This means you’ll end up with 20 to 30 different UGC videos made by 10 different creators all for the price of a Starter plan.

The short answer is no. However, if you're unable to find suitable creators for your first campaign, meaning you don't engage in any collaborations, we'll be happy to refund your subscription fee. Also, we work with no long-term commitments and no tie-ins - enabling you to work freely on the platform without limitations.

We offer a full subscription refund in the event that you publish your first campaign and don’t start a collaboration with any creators. If you don't like any of the creators because of any reasons, our customer support team will review your reasons and provide options, such as extending your recruitment or refunding your first month's subscription.

You have the ability to request edits from creators within the platform and also share feedback. More than 90% of collaborations on Influee are completed in the first run. In the event that the creator will be unable to create suitable content, our support team will review the situation and resolve the issue.

Creators get paid through Influee platform, and you’ll only have a payment relationship with us. The creator's payment is kept in escrow until content is delivered and approved by you, only then creators will become eligible for payout.

In order to facilitate creator payments, we charge a marketplace fee that is charged on top of the creator payment. For example, if a marketplace fee on your plan is 10%, and in the event that you’re paying a creator $100, we’ll charge you $110 ($100 + 10% of $100) to process the payment.

Indeed, you can chat directly with creators through the platform to request additional information, and negotiate fees and delivery times.

You can cancel your subscription at any time, it will end at the end of your current billing period.

You will still have access to all the content that was purchased through Influee. You will however be unable to create new creator collaborations. For those, you’ll need to re-subscribe.

Products are assumed to be part of the creators ‘payment’ for the creation of content, and will not be returned. It is possible for you to negotiate with creators to return the product but it’s at your own will/risk - Influee takes no responsibility if a creator fails to do so.

Yes, barter collaborations are possible. You can specify what kind of collaborations you’re looking for when creating the campaign. Note that most of the UGC created these days is paid, so looking to create content in exchange for a free product will limit the pool of interested creators.

We support 2 methods, payment by credit card or payment by invoice

Unlike <a href="https://influee.co/landing/billo-alternative">Billo</a> is Influee a flexible UGC platform with local UGC creators, transparent pricing, and unlimited revisions.