Lately AI is an AI-powered content creation assistant that repurposes longform content into social media posts. It uses AI and neuroscience to learn a brand's dialects and nuances, turning existing content into social media gold. It helps users schedule and automate social media content, aiming to save time and increase engagement.
What is Lately AI?
How to use
Users feed Lately AI their longform content (text, audio, or video). The AI then generates dozens of social media posts, customized for different platforms and target audiences. Users can schedule these posts for optimal timing and cadence.
Core Features
- AI-powered social media post generation
- Content repurposing from longform assets
- Automated scheduling and publishing
- Employee advocacy platform
- Brand voice mirroring and enhancement
- Performance analytics
Use Cases
- Repurposing a blog post into multiple social media updates.
- Turning a webinar into a series of engaging video clips for social media.
- Automating employee sharing of company messaging on social media.
- Scaling social media content publishing across multiple franchises or agents.
FAQ
What kind of longform content does Lately's AI generate from?
Lately's AI generates from any kind of longform content, including text, audio, and video. This includes earned, owned, or found media, podcasts, webinars, blogs, and more.
Does Lately’s AI generate social posts from video and audio?
Yes! Lately's AI generates social posts from text, video, and audio. From text, it generates dozens of social posts. From audio, it generates a transcript and dozens of social posts with matching audiograms. From video, it generates a transcript and dozens of posts with matching video clips.
Can I publish directly from Lately?
Yes! You can schedule and publish directly from any Startly plan to either Twitter, Facebook, Instagram or LinkedIn. You can schedule and publish to all four of those platforms through our Litely or Professionally plans. Additional scheduling and publishing to YouTube is available only on our Enterprisely plan.
What publishing platforms does Lately integrate with?
Lately integrates with Hootsuite, Hootsuite Amplify and HubSpot Marketing Hub, making it easy to publish our AI-generated content right from those platforms. More integration partners coming soon!
Does Lately include employee advocacy tools?
It sure does. You can syndicate Lately's AI-generated content to unlimited employee or brand accounts via our Enterprisely plan.
Pricing
Starter
$14/month billed annually ($19/month billed monthly)
Limited functionality, ideal for individuals and micro-businesses that want to repurpose longform content with basic scheduling and analytics needs. Includes 1 Voice model, 5 Social channels, 1 User seat.
Growth
$199/month billed annually ($239/month billed monthly)
Advanced functionality, designed for individual influencers and growing businesses and agencies that want to repurpose owned and/or earned media. Includes Full calendar plus AI scheduling, Performance analytics, Voice model editing, RSS feed integration, 1 Voice model, 25 Social channels, 5 User seats.
Enterprise
Custom
Turbo functionality for large businesses and agencies, Fortune 500 companies, franchises, social selling teams, executive thought leaders and employee advocates that want to repurpose text, audio and video. Includes 100% automation, Multiple client account governance and key messaging controls, Regional dialect/foreign language adaptation, Employee advocacy functionality, Unlimited Voice models, Unlimited Social channels, Unlimited User seats, White Glove VIP customer service.
Pros & Cons
Pros
- Saves time on social media content creation.
- Increases social media engagement.
- Maintains brand consistency across platforms.
- Provides insights into content performance.
- Supports multiple languages.
Cons
- May require initial setup and training.
- Effectiveness depends on the quality of the original longform content.
- Some features are only available in higher-tier plans.
- Potential learning curve for new users.